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Is an ebook an experience or a thing?
What exactly do you buy when you buy an ebook? Access to an experience, or something you can share and sell? When readers purchase paper books, they know what they bought and they know what they can do...
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Amazon Doing More for Authors than Publishers Are
“Most of Amazon’s success is due to their own stellar performance: innovating, investing, executing, and having a vision of what could happen as they grew,” writes Mike Shatzkin. Moreover, most of what...
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Don’t Outsource Your Publishing Business Away
In the debate over whether to rely on outsourcing or develop skills in-house, I come down firmly on the side of learning skills yourself. A major reason for this is personal satisfaction: competence...
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The Future Is Freelance
Here’s a good game to play in an idle moment. Imagine you are starting a new publishing company, with your own money, from scratch today. Whom would you choose to employ on fixed-term contracts, and...
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The Life of an Ebook Developer
“Finding community as an ebook developer is a weird challenge,” writes Laura Brady, as “some of us work in complete isolation in our remote offices.” So where do these people go to commiserate with...
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Why Smart Publishers Build Bad Websites
When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon...
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EverAfter Romance Launches New Online Romance Community
[Press Release] EVERAFTER ROMANCE LAUNCHES NEW ONLINE ROMANCE COMMUNITY September 2, 2015, New York — Today EverAfter Romance, a division of Diversion Publishing Corp, announced the launch of a new...
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How to Build an Audience to Sell Books
In her third post in a five-part series for DBW on social media marketing, Chris Syme discusses why knowing your audience is so important as an author. Social media marketing functions best, Syme...
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How Publishers Need to Rethink Marketing
“There have been two enduring realities about the marketing publishers have always done for their books,” Mike Shatzkin writes in a blog post for DBW. Marketing copy was written by somebody with...
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The Secret Sauce to Book Sales
“The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first,” Rob Eagar writes in a blog post for Digital Book World....
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